Topic | Martech

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?