Topic | Lead generation

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

PDF Download: Download the full research from the 2012 Lead Gen Survey

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes…

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.