U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there…
There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested…
There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That's how we feel when talking about lead generation. On...
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.
The test-and-learn loop is an underused tool in a marketer's arsenal. Pity, because it can be the difference between just struggling along and succeeding.
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.
Chief Marketer recently talked with MaryAnn Kleinfelter, to get her thoughts on what makes a successful B2B multichannel marketing program.
Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
