Topic | Influencer Marketing

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

New audiences and instant trust are among the benefits of influencer marketing.

Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

Here's a hot list of do's and don'ts when it comes to influencer marketing.