Topic | Influencer Marketing

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing…

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.

Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.

Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.

VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.

Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.

A new survey uncovers how celebrity endorsements, peer recommendations and online marketing channels impact consumer purchasing behavior.