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Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.
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Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.