The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time.
Three considerations to ensure success when an influencer or creator joins the team full-time.
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
Ten tips for creating a killer influencer event.
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
What brands should consider when tapping virtual influencers for their campaigns.
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.