The Power of Customer Journey Mapping
How companies leverage customer pathway data to improve customer experiences and increase loyalty
Topic | Hanover Research
Customer Journey Mapping Toolkit
Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey…
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