-
Customers Acquired via Facebook Ads Are Slightly More Valuable Than Those Acquired via Google Ads
According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…
-
Tuesday Is the Best Day to Deploy a Facebook Campaign
A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most…
-
Facebook Shares More Important Than Backlinks for Google Search Results
Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google’s index.
-
32% of People Have Recommended a Local Business via Facebook in the Last 12 Months
The third and final installment of BrightLocal’s Local Consumer Review Survey found that nearly 1 out of 3 people have recommended a local business via Facebook to people they know in the past 12 months.
Topic