Topic | Experiential Marketing

How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.

To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity...or taste.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.

The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.