How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
Compelling brand experiences at this year's New York Comic Con.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
Take a photo tour of what was new and different this year at New York’s homegrown festival.
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
Data points supporting the experiential marketing industry’s comeback.
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.