![](https://chiefmarketer.com/wp-content/uploads/2023/01/last-of-us-2-160x125.jpg)
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
Three imaginative brand experiences from Miami Art Week.
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
Ten tips for creating a killer influencer event.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company's first retail innovation incubator.
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.