Experiential Marketing Archives

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Pop-Ups

Cheez-It Boosts Social Buzz with Night Club Pop-Up

Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.

Events

AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit

The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.

Sponsorships

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

Sponsorships

Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.

Engagement

Nine Marketing Activations From WNBA All-Star Weekend 2025

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event.

Branding/Marketing

20 Brand Experiences from Cannes Lions 2025

Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.