Topic | Experiential

Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.

Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities.

As part of its push to show shoppers it’s conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign.

Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.

Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America's father founders and a savvy businessman,

Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar.

An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach

Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.