Topic | Experiential

When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream

Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands

Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions

DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

As human beings we are wired to notice things that are different. It's the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space

Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace

The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise

Denny's Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday

Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat