Fisher-Price and Royal Caribbean International have joined forces to entertain young children and their parents on board as well as via the cruise lines' mobile marketing tour. Beginning next month, Fisher-Price, which makes infant and preschool toys, ...
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, ...
The days of relentless growth in trade show attendance are behind us, declared Douglas L. Ducate, president/CEO of the Center for Exhibition Industry Research, at the annual meeting of the International Association for Exhibition Management, December 1 to 3, in San Antonio. "These are the good old days," he said.
Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper
A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he
Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and...
Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed "True Originals," showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take ...
Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group's annual holiday fundraiser. Simon hosted a "Simon Evening of Giving" events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included ...
