Topic | Experiential

My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the

Whole Foods Market gets on the bus with Putumayo World Music for a concert and extensive in-store display touting Putumayo CDs. The Putumayo World Culture Center opens in Whole Foods' flagship Austin, TX, store on March 3 with an Afro-Latin Party ...

Crown Royal is setting up a barbershop as part of Red Carpet '05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled ...

Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. "We're delighted at the opportunity to help bring Mexican soccer to the U.S.," said Hendrik Schouten, ...

Keds is using a new viral marketing campaign and a little star power to create buzz around the Keds Classic Champion sneaker in its first seeding effort to college-age consumers.

NexPress Solutions, Inc., part of Kodak's Graphic Communications Group, is hitting the road for a 23-city U.S. mobile tour to highlight the power of its digital printing solutions to print service providers across the U.S. No Limits Express, which ...

Dora the Explorer is the No. 1 preschool show for Hispanic children Nickelodeon is bringing its Dora the Explorer character to life through a 10-city mall tour and traveling exhibit La Casa de Dora, giving fans a chance to experience Dora's ...

To promote the latest addition to its chicken menu, McDonald's is offering its first-ever, national in-restaurant Chicken Selects sampling event, starting today. Four million chicken samples will be given out over four days Customers will have a ...

Simon Properties kicks off its second Book Blast event next week with an expanded promotional slate. The Feb. 19-March 13 blast brings book-centered activities and celebrity readers to 88 malls. Local celebs read kids' books for the crowd; families ...

Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave "Can You Tell?" Studio salons are open for five days in New York (two days each in ...