Topic | Experiential

Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald's. The first time I went to one, I was amazed at the crowd:

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father's bathroom, is out with a line extension and

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed "Amazon.com 10th Anniversary Event Presented by Chase," will feature performances by Bob Dylan and Norah Jones, with readings by top ...

Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team's Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato ...

Schick is sampling its Quattro for Women razors in nightclubs this summer.

GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by ...

Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns ...

Pontiac has struck a deal with ABCs late-night talk show Jimmy Kimmel Live to present a series of televised outdoor concerts in Hollywood. Jimmy Kimmel Live's Pontiac Garage West begins today starring Billy Idol. Two of his songs will air live on the ...

Just in time for summer, Bruegger's Enterprises, Inc. is giving consumers a cool treat offering samples of its new iced coffee line. Consumer can sample Bruegger's new line of iced coffee To celebrate the launch of its new iced coffee flavors, ...