Federated Department Stores last week announced its senior management lineup as the retail giant digests its August purchase of The May Department Stores Co. The slate shifts around current regional executives across Macy's and May-owned retail chains. ...
Dunkin' Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor's high-performance roots.
When Bank of America launched its Keep the Change savings program in September, it faced a challenge common to marketers in the financial sector: How to build a tangible experience around the intangible benefits of tucking away even small amounts in a savings account?
Coca-Cola has partnered with Domino's Pizza to sample its Coca-Cola Zero beverage in a week-long event.
NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early ...
Truth, the American Legacy Foundation's national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as ...
'Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year's supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at ...
Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City's Times Square Monday to generate excitement for the film's debut. Universal Pictures took center stage at Military ...
While the good troops at the Salvation Army are the greatest beneficiaries of America's holiday cheer, another military branch does quite well this time
