Topic | Experiential

There's a new Chicago hot spot that acts like a club but does business as a tobacco store. It's the Marshall McGearty Lounge, which opened in Chicago's

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.'s events nationwide.

Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong.

Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.

Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.

Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.

Starbucks Corp. plans to boots its reach and open full-service licensed stores in Stop & Shop supermarkets this year. The deal puts the squeeze on rival Dunkin’ Donuts, which already operates in more than 100 Stop & Shops.

Federated Department Stores has hired Anne MacDonald as CMO for the retail giant and president of Macy's Corporate Marketing division.