Verizon Wireless Unveils Shakira Tour Plans
Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market.
Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market.
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.
Jose Cuervo International is out with new flavored premium tequilas.
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee's Summerfest worth more than $1 million.
Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.
Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand,…
Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company's CMO, and encompass aspects ranging from store layouts to organic food offerings.
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.
JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers.