Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.
Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.
Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.
Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.
Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line.
Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change.
The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die or at the very least become obese, has dropped the suit.
A month after Alltel Corp. spun off its landline business merging it with Valor Communications Group Inc. and forming the new entity, Windstream Communications, the new company has launched a Green Truck Tour in a 33-market grassroots effort to introduce its services to consumers.
