Topic | Experiential

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal.

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.

A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.

Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.

JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.

Campbell Soup Co. has become a sponsor of the American Heart Association's Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that's now entering its third year.

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.

Procter & Gamble's Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme "Feed the Breed."

Toys "R" Us today begins a Million Toy Drive campaign to support the U.S. Marines' Toys for Tots Foundation.