Circuit City's newest gift card is just as valuable at the DVD player as it is at the cash register. Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.
Walden Media is looking for a few good readers. The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans.
Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.
Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand's musical ties.
Consumers are letting retailers know they want—and plan to wait for—big bargains.
Frigo cheese is setting up a play date between kids and Mario.
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby.
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What
Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues.
Don't get so smug the next time you have a good promotional idea. Chances are consumers won't get it. A new survey by research firm IMI International
