Experiential

• Agencies

  Circuit City, Best Buy, Others, Enhance Gift Cards

  Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
  Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.

• Agencies

  Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo

  Walden Media is looking for a few good readers.

  The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte’s Web to promote reading and introduce the tale to a new group of fans.

• Agencies

  Bud Light Readies Rock Paper Scissors Events

  Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.

• Agencies

  Pontiac, Virgin Megastores Team for Promo

  Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand’s musical ties.

• Agencies

  Holiday Shoppers Want Bargains, More Decorations: Study

  Consumers are letting retailers know they want—and plan to wait for—big bargains.

• Agencies

  Frigo Plays Nintendo on 8 Million Packs

  Frigo cheese is setting up a play date between kids and Mario.

• Agencies

  Wake Up Call

  Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International

• Agencies

  Going for Gold

  There’s an old saying that Timing is everything, and truth be told, it really is.

• Agencies

  Ah Choooooooo!

  Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

• Agencies

  Bear Necessities

  Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra