Topic | Experiential

Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm's

Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and

Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show

California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to

The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.

Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling

In a competitive swipe against Wendy's, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants.

Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.