Topic | Experiential

Casting Call

|  by Chief Marketer Staff

If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news.

Back to the Future

|  by Chief Marketer Staff

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional

Bad Boy Marketing

|  by Chief Marketer Staff

It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept.

Fight Club

|  by Chief Marketer Staff

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship

Hershey, Kraft Ready S’mores Tour

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

Nickelodeon Launches Slime Tour

Nickelodeon's infamous slime is hitting the road. The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.

Gap Insists Financial Woes Won’t Affect Product RED

|  by Chief Marketer Staff

Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO).

Kraft Tackles Restaurant Competition, Boosts Marketing

|  by Chief Marketer Staff

Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company's lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.

Best Buy Gives Police An Early Ride

Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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