Topic | Experiential

7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie."

Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

It's a long slow road from retailer's shelves into the hands of the consumer. How do you speed it up? What's a shortcut to stimulating demand? The shortcut

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O'Lakes deli cheese when they enter their local

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes

Build-A-Bear Workshop, Inc.'s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain's more than 275

Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.

Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.