Topic | Experiential

Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service

Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.

Gap is back with a new search to find new baby and kid models for its brand.

Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there's empirical evidence that an uncluttered

Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

There's no substitute for hands-on experience. That's why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

Toys R Us is opening a temporary location in New York City targeting holiday shoppers

nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple