Event Marketing

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  Branding/Marketing

  Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

  Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

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  Engagement

  Behind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership

  While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.

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  Engagement

  Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

  Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

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  Engagement

  Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

  Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.

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  Engagement

  Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

  We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

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  Engagement

  Pinterest Consumer Marketing VP on Coachella Debut

  Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.

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  Events

  Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

  We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

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  Events

  Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

  A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.

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  Video Marketing

  United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

  Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

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  Events

  Six Solid Brand Activations at SXSW 2024

  Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.