Event Marketing Archives - Chief Marketer

Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE

Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event to discuss what’s new this year.

Events

PNC Bank CMO on Leveraging Experiential to Rally Hockey Fans in a Growth Market

When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. For one, hockey fans were drawn to the giant, perfectly coifed mullet atop of it.

Events

AMC Networks’ CMO on Marketing ‘The Audacity’ at SXSW

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks’ CMO Kim Granito about the motivation behind activating there.

Events

Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.

Shopper/Retail

Woof Gang Reaps Local Marketing Benefits With National Resources

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.

Festivals & Fan Cons

BravoCon 2025’s Brand Partners Help Deliver the Ultimate Fan Experience

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]

Sponsorships

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.