Topic | Ecommerce

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Connecting on a global level in mobile means having empathy for your international users’ needs.

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Amazon and PayPal are reportedly in talks for the etailer to allow PayPal payments on its site, as the ecommerce wars continue.