Topic | Direct Mail

The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas.

Footwear cataloger Zappos.com’s fall book is title “Life,” and features artistic photos women’s shoes from Stuart Weitzman, Kate Spade, and Charles David. Figure magazine has mailed two different creative packages, both of which offer a “free year” (two years for the price of one). And discount chain Target is trumpeting its gift cards as business…

(Multichannel Merchant) Catalogers can breathe a sigh of relief: It's official that postal rate increases will follow the Postal Reform bill passed 11 months ago.

Today we meet Doug von Hassel, senior account executive at List Strategies Inc. Von Hassel brokers business-to-business data in various markets and consumer files for pharmaceutical firms.

E-mail technology provider Responsys announced today it has partnered with print-on-demand firm Integrato.

Garden Botanika

(Multichannel Merchant) A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women's apparel catalog.

Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.

G. Neil is employing a folder presentation for its 2007 holiday effort. The 12” x 8 1⁄2” package offers incentives based on the amount of HR materials purchased. In contrast to this oversized mailing, The Economist has shrunk from its standard 9” x 12” envelope to a 6” x 9”, although the tag line remains…

(Multichannel Merchant) The tragic Southern California wildfires had many catalogers working on suppressing mailings to ZIP codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.