Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.
The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.
The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center
WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs' games. The radio station
Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its
Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.
To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate
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Today we meet Christina Bashark, vice president, business development at Edith Roman Associates, Inc./ePost Direct where's she's been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata.
Olive oil marketer Fratelli Carli is offering six bottles of its product to U.S. chefs. AFAR, a magazine dedicated to experiential travel and cultural exploration, is seeking charter subscribers. And Credo Mobile, a division of Working Assets, is featuring Rush Limbaugh as a mock spokesman for its calling plans.
