Topic | Direct Mail

Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead.

Direct-to consumer ads have run in magazines and on television for many years. But how is the market evolving?

GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he's made his donor files available -- while the campaign is still ongoing.

Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

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A Canadian hunger charity plans to double its direct mail campaigns to supplement online fundraising.

Is United Parcel Service’s proposed $6.8 billion acquisition of TNT Express just another corporate mega-merger? Could it create such a large and well-heeled behemoth that could endanger postal corporations abroad, or maybe even the U.S. Postal Service eventually?

Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets? And can they keep marketing themselves through the seemingly old-fashioned direct mail? That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the…

Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape. CM:Overall, how did direct mail fare during the economic downturn?

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.