Topic | Direct Mail

Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.

List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

A single channel marketing approach simply won't cut it today. Here are key steps to move your business into a successful multichannel strategy.

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger