Topic

Direct Mail

  • Agencies

    Postal Reform May Be One Step Closer

    Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January

  • Agencies

    AARP Meets the Baby Boomers

    The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the

  • Agencies

    Mailers, Get Involved in Reform

    This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the

  • Agencies

    Financial DMers Prefer Mail: Survey

    Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

  • Agencies

    Oops, Try Again!

    Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

  • Agencies

    DMA’s Wientzen to Retire

    H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

  • Agencies

    Carmen’s Cupones Ups Co-op Mailings

    Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.

  • Agencies

    A Challenge Mailers Shouldn’t Refuse

    There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

  • Agencies

    Direct Marketers Sound Off

    Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

  • Agencies

    British Airways Lifts Off B-to-B Effort

    British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.