Topic | Direct Mail

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Casual Male Delivers Colors of Spring Casual Male, the multi-channel retailer and marketer of specialty big and tall men's apparel, recently mailed a Spring 2005 edition of its catalog that featured a "Preferred Guest Card" on the cover. The card, ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Passover Mailing from The Source for Everything Jewish In addition to seasonal efforts, The Source for Everything Jewish mails annual, holiday-themed catalogs marking observances such as Chanukkah, Purim and Passover. The front cover of the recent ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Charles Tyrwhitt Woman Makes an Entrance British clothier Charles Tyrwhitt, whose primary products are men's dress shirts, ties and cufflinks, expands further into the women's market with a dedicated 32-page catalog for Spring 2005. Titled "Charles ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Victoria's Secret Adopts Travel Theme The annual Swim catalog from Victoria's Secret has an atypical theme this year, depicting beachy Latin American locations that suggest travel. A dreamy seaside sunset on the cover serves as a backdrop for a model in ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

ESPN Shop Stirs Up March Madness ESPN Shop arrived in mailboxes in time for the 2005 NCAA Men's Basketball Championship, a.k.a. March Madness. The catalog's cover, which looks a lot like a magazine, features images of Roy Williams and Bill Self, two of ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

American Express Targets Small Biz Market A recent American Express campaign encouraging small businesses to join its discount program consists of a plastic box resembling a CD mailer. For no cost, businesses can join Open: The Small Business Network ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

"Magic Seasonings" from Chef Paul Catalogs from Magic Seasonings Mail Order offer plenty of items to spice up food, bringing it from dull to delectable. The front cover of a recent 9 x 4" book takes a patriotic tone with an image of the American flag ...

Mail Stream: a Report on Incoming Direct Mail

|  by Chief Marketer Staff

CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication's CatWatch newsletter, published in conjunction with Cornell University's College of Veterinary Medicine, recently mailed a jumbo package that asks -- and answers -- many popular ...

Mailstream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Time for Me Offers Products for Well-Being "Dedicated to the Art of Well-Being," Time for Me is a new AmeriMark title targeting women with a variety of products to improve their daily lives. The front cover of the 10-1/2" x 7-1/4" catalog features a ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

NextTen's Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with "classic style and vintage designs" combined with "the latest technological improvements to make your life a little better and ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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