Topic | Direct Mail

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Brookstone Hard to Find Tools Waves the Flag A recent catalog from Brookstone Hard to Find Tools prepared shoppers for the Fourth of July holiday with plenty of patriotic symbols as well as an assortment of outdoor furniture and tools. The front cover ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Carabella Prepares for July 4th Celebration Carabella Collection, the apparel catalog that targets fashion-conscious women with value priced apparel and swimwear, recently mailed a "Pre-Summer Sales & Clearance" book inspired by the upcoming Fourth of ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

J. Crew Mails Wedding Edition, A recent catalog from J. Crew takes the guesswork out of clothing options for brides, grooms and wedding parties by offering an assortment of attire options for a couple's special day. The front cover of the 56-page ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Improvements Uses Multi-Channel Personalization In its Spring 2005 edition, the home catalog Improvements goes beyond the typical use of personalization, and drives customers online. On the back cover of the 80-page book, laser printing directs ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Wrap London Offers Casual Clothing from Across the Pond The latest catalog from Wrap London targets U.S. women with stylish and easy to wear apparel. The 70-page catalog opens with a letter from the company's design team, who provide a brief background ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Spring Living from Crate & Barrel Home catalog Crate & Barrel greets spring this year with a bright catalog cover showcasing a modern tailored chair in white, complemented by a colorful, striped pillow. The "Spring Living 2005" cover is also punctuated ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Ballard Designs Introduces Outdoor Living The premier issue of Ballard Designs' spin-off title Outdoor Living is subtitled "Living Without Walls." The catalog explains this concept of expanding living spaces outside, even creating "an outdoor version of ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Art & Artifact Mails Home Book In a departure from its product mix of unique gifts, collectibles and apparel, a recent catalog from Art & Artifact focuses on the company's line of home decor merchandise. The Home Book 2005 features a new tagline, ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN