Topic | Direct Mail

The U.S. Postal Service said today that it opposes passage of S-662, the postal reform bill authored by Sens. Susan M. Collins (R-ME) and Thomas Carper (D-DE).

The U.S. Postal Service will face challenges, opportunities and uncertainties in 2006, Postmaster General John E. Potter warned the USPS Board of Governors

Most catalogers have a formula for designing a catalog that

AS MAKEOVERS GO, IT'S NOT especially extreme, but The Home Depot is finally offering its decor-oriented products by mail. This has meant moving from foundation

NO DOUBT YOU'VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response

Washington Redskins owner Dan Snyder

Mailer groups pretty much expected the Postal Rate Commission's recommended decision Wednesday to raise postal rates, even though the PRC proposed raising some rates more than the 5.4% the U.S. Postal Service asked for.

The U.S. Postal Service expects to report a net income of $1.3 billion in fiscal year 2006. But this will be offset by expense growth of $3.4 billion for the year.

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, USPS business specialist George McHale told members of the Chicago Association of Direct Marketers yesterday.

If Andi Emerson has suddenly developed psychic powers, we are all in a lot of trouble. Emerson runs the John Caples International Awards, which reward creativity in direct marketing campaigns. During a recent chat, she railed against the direct mail industry’s lack of creative testing before launching new efforts. A few days after our conversation,…