Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.
FEBRUARY SHOULD HAVE marked the start of a fantastic year for Jazzology, the nation's oldest extant independent jazz label. The 56-year-old company had
The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the
WHAT'S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both
Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The
Deep down, all copywriters want the same thing, to be loved. And to a copywriter, love equals being read. Here's a few tips on how to get some affection from your customers.
Database marketing firm Merkle has inked an agreement with Direct Group, a direct mail service provider. Under the terms of the arrangement, the two companies will jointly offer their products and services to the direct mail and marketing community.
An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson. And just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters. So, dear readers, I present five deadly sales letter mistakes. Eliminate one…
Louisiana enthusiasts doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly publication
The Basement Experts of America LLC has used direct response television ads to build itself up from one location in Toledo, OH in 1999 to an eight-city enterprise today.
