Digital advertising
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Digital
Jägermeister Taps Programmatic DOOH to Amp Up Cold Brew Awareness
How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
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Data & Analytics
Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
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Acquisition
Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
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Acquisition
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
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Acquisition
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
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Acquisition
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.
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MarTech
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
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Acquisition
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
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Acquisition
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
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Acquisition
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.