Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
A deep dive into retail media networks and The Home Depot's offering, Retail Media +.
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.