Topic | Data

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you're involved with the travel industry and want to reach a customer base that's lighting out for the territory this summer, you might want to start…

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don't actually own that branded credit card.

Harper's Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.

Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.