2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T
2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the "Conan /AT&T Blimp Sponsorship" promotion.
2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the "Conan /AT&T Blimp Sponsorship" promotion.
2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Crash the Super Bowl" Best Sponsorship or Tie-in Promotion.
2012 PRO Award Finalist: PGW Experience for PepsiCo and the "Pepsi X Factor Sponsorship Activation."
2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Call of Duty Rank Up" promotion.
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.
There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.
What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.
Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…
Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…