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The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
How the company transitioned to a points-based loyalty offering for customers.
How the brand is converting customers with smarter data management.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.