Topic | Data and Research

Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

April 23, 2021 | by Sherry Chiger

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

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“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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Topic | Data and Research

Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

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