Customer Experience

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  Demand Gen

  Q&A: Using Data to Power Human Connections

  Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.

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  Facts & Figures

  Brands Aren’t Meeting Customer Experience Expectations: Survey

  Nearly half of consumers say brands aren’t meeting
  expectations when it comes to customer experience.

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  Acquisition

  4 Fixes for the Disconnect Between Marketing and the Customer Experience

  Regardless of how great your new product or service might be, customer experience and expectations
  and reality will clash as long as your team members fail to embrace your core message.

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  Agencies

  The Third Wave of Digital Marketing: Embracing the Human Element

  Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

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  Agencies

  Influencer Marketing Must Focus on Customer Needs: Report

  Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

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  Agencies

  U.K. B2B Agencies May Feel the Burn of Brexit

  U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

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  Agencies

  Get Ready to Own the Customer Experience

  Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.

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  Agencies

  Redesigning Business to Optimize the Customer Experience

  Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

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  Agencies

  Atlanta Falcons Transforms Fan Experiences: Webinar

  The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

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  Agencies

  Reinventing the 360-Degree Customer View

  Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.