In their rebuttal to the CRM Cynic, Peppers and Rogers wrote: We’ve been searching the academic and trade literature for two years and we haven’t found a single example. That’s why we maintain that Return on Customer is in fact that rarest of things in business—a truly new idea." They should have checked Google.
Type the phrase “Dell hell” on Google and the world’s most popular search engine returns more than 2.4 million results. Type “Dell sucks” and almost 1.3 million results come back. Dude, Dell has a problem.
What’s the hot new medium for marketers? Direct mail. Spending on the old workhorse will grow by 7.5% this year, according to a white paper released by Winterberry Group.
Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?
WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home's design on a blueprint, consulting along the way with the
B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.
When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.
How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.
Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well
According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.
