Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for…
You wouldn’t send a special report on small business tax relief to government clients, would you? That’s why CDW, a technology solutions provider, sends out separate weekly e-newsletters—CDW for businesses, and CDW-G for government and education recipients.
Todd Smart has strong views on e-mail newsletters. As well he might, for his company, BeTuitive Marketing, specializes in helping clients build relationships through e-newsletters and blogs.
It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?
When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page
Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here's what he says about e-mail newsletters, and how to keep people opening them.
There’s good news and bad news for banks about phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce recipients to click on a link, go to a Web page and give up their personal information.
CDW has always been ahead of the curve. A traditional mail order company specializing in high-tech products, CDW started a Web site in 1995 and two years later offered online ordering. And it has since developed a multi-channel approach to serve its technically savvy customers.
This year the oldest of the baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center in Tampa Bay, FL to deal expressly with its growing Medicare business.
Those recipes hanging on the refrigerator for peach bread pudding and Grandma’s potato salad aren’t from an old family recipe book. Nope – they’re from your real estate agent. And he wouldn’t mind one bit if you passed them along because it’s his way of staying…InTouch.
